Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage ...
LITTLE ROCK, Ark., April 12, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI) marketing technology serving brands and agencies, today ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...
Content abounds on today’s streaming services, yet it’s getting harder than ever for many consumers to find something to watch. Many viewers become overwhelmed by the sheer number of possibilities ...
Campaign Middle East on MSN
From big screens to buying screens: Mapping the seamless cross-device funnel
Xapads Media's Gagan Uppal on context-aware CTV, a unified performance platform, and outcome-tuned video formats across ...
Today’s streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. The content discovery process often takes far longer than ...
In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ...
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