Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Most advertisers know that brand building is a gradual process, that they may have to invest years—slowly building awareness and steadily improving the perception of a company, its products and ...

Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native ...

DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...

The need to define "offline" marketing tools has only emerged since the late 1990s as a response to online marketing tools. Online tools include websites and email. Offline tools include a mix of ...

NEW YORK--(BUSINESS WIRE)--The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 ...

The nationwide slump in housing has forced many home-related products and service companies to completely reevaluate their new customer acquisition strategies, which is proving to be a boon for direct ...

Less than a month after the sudden resignation of John A. Greco Jr. as president/CEO, the Direct Marketing Association named Robert ?Bob? Allen as his interim successor. Mr. Allen is the former ...