The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

First published in 1993, this practical book with examples of successful direct-mail packages has been updated with new letters, a discussion of the impact of the Internet, and a history of the ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

Like old friends, these lines are of great value to have at your side. This reoccurring arsenal of words is a center point in almost all of my campaigns. How many times have I said this? Whew. My very ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

With all this uncertainty, Merkle B2B needed a way to position Target Product Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given where we collectively ...

If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a mailing that is really different. One of the most critical aspects ...