This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more precisely and efficiently.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

AI is not a future concept anymore in digital marketing; rather, it is the cause of efficiency enhancement, and better ...

This is an increase of 14.2% compared with 2019, and the digital spend is forecast to increase to $11.25 billion in 2021, an 18% increase. According to Ian Hale, vice president of commercial ...

Learn to design and deliver digital marketing strategies at a leadership level, using data to inform your decision-making. For businesses in the digital economy, the opportunities to connect with new ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive experience in this field.