While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Share price surged by over 60% in less than a year, driven by strong customer growth, high retention rates, and increased operating profit and margins. Despite headwinds, including $8.5 billion in ...

Looking back at retail trends in 2019, there have been some encouraging examples of omni-channel transformation finally kicking in. Hudson’s Bay Company (HBC) is not one of those examples. In fact as ...