With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...
Remember when many thought social media would make earned media obsolete? Or when they thought digital ... public relations? Or how about ChatGPT taking Google’s business? In today’s day and ...
Organizations in the private, public ... age. Drexel’s Master of Science in Strategic and Digital Communication (MS-SDC) provides an outstanding foundation for communication careers in the 21st ...
The spread of disinformation has significantly eroded public trust in media and brands alike ... Brands face heightened ...
In a rapidly evolving media landscape, the lines between public relations (PR ... a megaphone and PR as a conversation. In today's digital age, audiences are no longer passive consumers of ...