To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

The Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. The advent of the Internet, smartphone and ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples. Let’s be honest here, who doesn’t like to be pleasantly surprised? If a $30 gift ...