As a consultant, I have the fortunate opportunity, or misfortune depending on your perspective, to review many organizations’ goals, objectives, and supporting initiatives. Despite the size of the ...

There’s a difference between objectives as they’re usually stated and business objectives. I use a different vocabulary, by the way: If you’ve read Bare Bones Project Management you’ll recognize it – ...

Well-managed small businesses usually start their planning process with a broad mission statement or vision. While this starting point is both necessary and admirable, it usually does not become ...

Disorganized public relations campaigns telegraph incompetence to your customers. A lack of focus can be interpreted as amateurish and may cause your business to be dismissed in the public's eye.

Action, intention, objective—in the English language, three words that have several interpretations. However, in theatrical language, the amount of work required of an actor by these three words can ...