Microsoft Chief Partner Officer and CVP Nicole Dezen talks company’s 50th anniversary, AI, Copilot, security and more.

There are five levels of awareness in the customer journey. What stage in the journey your prospects or leads are in determines whether they are ready to speak to your sales team and how quickly they ...

The buyers' journey in B2B is typically longer and involves multiple decision-makers who have varying priorities. Content should therefore address their specific needs and concerns at each stage of ...