Microsoft Chief Partner Officer and CVP Nicole Dezen talks company’s 50th anniversary, AI, Copilot, security and more.

Once a consumer makes a purchase, which is the third stage of the customer journey, you’ll still need to invest in retaining them and, ideally, turning them into brand advocates. There are three ...

The recent Microsoft AI Tour in New York City brought together industry leaders, technologists, and innovators to explore the ...

Your potential client's or current customer's reasoning is far from ... expertise and extend reach at this crucial stage of the process. Once they've passed the initial, awareness stage of their ...

There are five levels of awareness in the customer journey. What stage in the journey your prospects or leads are in determines whether they are ready to speak to your sales team and how quickly they ...