A key aspect of developing a successful CRM strategy involves not only understanding customers but also studying competitors[17]. In one case, a firm integrated competitive analysis into its CRM ...

firms must shift their approach from viewing it as just a system to integrating it as a core part of their business development strategy. Successful CRM initiatives go beyond technology by ...

Customer relationship management is the central tenet for building any marketing strategy upon ... Pharma must start moving to developing CRM teams, which report to the brand team and fill ...

With today’s hectic startup landscape, entrepreneurs always seek technologies that improve operations efficiency and bring ...

Learn about using custom relationship management systems for GovCons — the key benefits, core features, best practices and long-term impacts of an effective strategy.

The consequences of data loss can be far reaching and have a huge impact on businesses. Marla Hay of Salesforce shares the ...

Learn more about Practifi’s AI strategy here. About Practifi Practifi is the leading CRM purpose-built for wealth management. By surfacing key insights, automating workflows and enabling ...

Creatio unveiled a new CRM paradigm that puts a prompt entry box front and center, allowing the user to simply type in what they need.

In this article, we are going to take a look at where Salesforce, Inc. (NYSE:CRM) stands against other ... $10 billion over the next five years on developing AI for its devices.

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