Probabilistic programming has emerged as a powerful paradigm that integrates uncertainty directly into computational models. By embedding probabilistic constructs into conventional programming ...

The basic problem of a theory of truth approximation is defining when a theory is “close to the truth” about some relevant domain. Existing accounts of truthlikeness or verisimilitude address this ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

Richie Etwaru, Co-founder & CEO of Mobeus, is an evangelist for the probabilistic math revolution and a pioneer in emerging technologies. For most of business history, systems followed deterministic ...

The ability to run cross-device campaigns has become a staple promise of programmatic ad tech providers, but matching the devices in a privacy-friendly manner -- i.e. knowing that Smartphone A user is ...