Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

There may be seismic changes happening throughout the industry, but what is undisputed is that content remains at the heart of events. Now the way content is being designed and delivered at events is ...

A healthy community is compact, pedestrian-friendly and transit-supportive; contains a mix of uses to support daily living; and enables physical activity through active transportation. Regular ...

When it comes to getting a lot of information in a short period, a questionnaire may be the answer. Questionnaires contain lists of questions in open-ended or closed-ended formats. While it takes time ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...