The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Imagine a world where every digital marketing agency serves up the same old strategies year after year. Sounds monotonous, right? That's precisely the rut many find themselves in today. But you don't ...

Supply chain leaders increasingly rely on data science to navigate disruptions, optimize operations and drive decisions. Yet data, like crude oil, holds no value unless refined into usable insights.

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...