Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it.

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.

Dell has announced the new Dell Pro 13 Premium and Pro 14 Premium laptops. This is an entirely new product line, similar to last year's Dell XPS laptops and Apple's MacBook Pro series. These are designed to be lightweight and stylish,

The Dell XPS 13 brand has a long story of excellence. Dell may have retired this branding at CES 2025 but that doesn't mean this laptop is any less great today than it was when we reviewed it in the fall of 2024.

Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,