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Dell XPS brand is now dead, long live Pro & Pro Max
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.
Dell is changing the names of its laptops
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell roasted at CES for adopting Apple-like device names
Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, everyone seemed to immediately notice some similarities to Apple's approach. Rather than going by nonsense names like "XPS" and "Inspiron,
17h
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
2d
on MSN
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
4h
on MSN
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...
Analytics Insight
10d
Unbeatable Savings! Best Dell Laptops Available at a Discount Right Now
Dell is offering fantastic discounts on a wide range of laptops, making it the perfect time to upgrade your tech without ...
1d
So you're telling me Dell's new laptop rebrand isn't a joke?
Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...
Stuff.tv on MSN
2d
Bye, XPS: Dell has renamed all of its laptops and desktops to confuse you
Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...
2d
Dell is shaking up its Windows laptops with some of the biggest changes ever
Dell has announced the release of its new laptops which feature some of the biggest ever changes to the range.
2d
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
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