Dell rebrands its entire fleet of laptop PCs

Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
In a controversial move, Dell rebrands its entire fleet of laptop PCs
In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it might be the right call.
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective.
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro, and Dell Pro Max categories. Then, of course, Dell has the Alienware category for gaming,
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
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Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
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Dell G16 Deal: Save $400 on 240Hz QHD+ Display
The Dell G16 Gaming Laptop is currently available with a significant discount of $400. This model is powered by the 13th Gen ...