What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers.

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

The first step in setting up a data-driven approach to increasing customer loyalty is to define the model used by your organization. More than likely, your model will fall under one of two varieties: ...

Webster’s dictionary defines “loyalty” as “the quality or state or an instance of being loyal,” and “fealty” as “the fidelity ...

S&P Global Mobility's U.S. Automotive Loyalty Awards, now in its 29th year, define brand loyalty as the rate at which a ...

In identifying a distinction between those who define loyalty in terms of emotional affinity to brands and those who regard it in terms of purchasing behaviour, the author observes that each approach ...