30.3% think of loyalty as being dedicated and abiding by the rules and values. The rest (25.3%) of professionals define loyalty as taking initiative and promoting the company’s vision.

Since Trump is requiring loyalty tests of his political appointees, we should consider the meaning of loyalty. We generally think of loyalty as a positive thing and it surely is when we speak of ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Webster’s dictionary defines “loyalty” as “the quality or state or an instance of being loyal,” and “fealty” as “the fidelity ...

In identifying a distinction between those who define loyalty in terms of emotional affinity to brands and those who regard it in terms of purchasing behaviour, the author observes that each approach ...