Businesses from all industries can benefit from data-driven marketing examples when creating effective marketing plans.

The principles of customer-centric, data-driven marketing. Master Data Management and why it’s important. How to segment your customers and understand where the value lies. Optimising the customer ...

What is data-driven marketing? Data-driven marketing is a strategy that uses data insights to inform and optimize marketing decisions. This data can include customer interactions, behaviors and ...

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Data-driven marketing is effective and efficient—the proverbial no-brainer. Yet in B2B, it’s also highly underused.

It is at this point where a good marketing channel strategy sits, minimizing both lost opportunity and being spread too thin. For example, it’s important to optimize existing channels in a way that ...

Learn 5 key types of data led analytical insights that fuel content marketing success and performance and measurement.

Using advanced brand tracking tool Tracksuit, M.M.LaFleur has been able to ensure its marketing and messaging pivots align with its lifestyle-centric designs.

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

A shot inside FCB’s office. The IPG agency’s data-driven unit, FCB/Six, has been a driver of growth as CMOs adjust their strategies toward performance marketing. Permission granted by FCB Creativity ...