Knowledge-based economies are increasingly built on data-driven intelligence rather than traditional capital or labor alone.

Businesses, no matter what size, rely on data to keep things running, whether it’s to improve services to attract more ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Faced with declining enrollments and changing demographics, colleges and universities must make use of data and analytics to better serve students. With the anticipated higher education enrollment ...

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

What exactly does it mean to be a data-driven organization? It’s a question that many CEOs are contemplating these days as leadership teams and boards push businesses to make data an integral part of ...

Personalization is a non-negotiable for success in modern business. It’s expected by consumers globally. And think about it: What would the most profitable companies be without personalization? Almost ...

Cathy Rowe, Senior Vice President and Segment Leader, U.S. Professional Market, Wolters Kluwer Tax & Accounting North America, discusses how data-driven insights combined with analysis and guidance ...

For decades, the health and fitness industry has relied on motivation, aesthetics, and loosely defined programs to promise ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...