What metrics do business and tech leaders trust for measuring ROI on dataops, data governance, and data security? We asked ...

Brett Koremenos explores the concept of expected goals and how to use the metric to get around the bookmakers.

Are You Sure Your Marketing Metrics Measure Up? The number of data sources that businesses will rely on will ... Outcomes clarify priorities. An example of a business outcome: "Increase the rate of ...

and production/cost metrics. For example, "you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs," states Curata. "Similarly, you'll want to track ...