Volume, velocity and variety characteristics of information assets are not three parts of Gartner’s definition of big data, it is part one, and oftentimes, misunderstood. Most people only retain about ...

Yesterday I got an email from UC Berkeley’s Master of Information and Data Science program, asking me to respond to a survey of data science thought leaders, asking the question “What is big data”? I ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Mike Chapple is associate teaching professor of IT, analytics and operations at the University of Notre Dame. The emergence of business intelligence and data warehousing initiatives has placed ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Types of customer data platforms Must-have ...

Socrates is noted as saying, “The beginning of wisdom is the definition of terms.” This premise should dominate how mission-oriented organizations communicate with the rest of the world, but it’s ...

Unpack the complex world of customer data, exploring its various definitions, categories and the role personalization plays in its collection and use. The definition of customer data is any ...

The fundamental data structure in a data processing system. Any unit of data defined for processing is a data element; for example, ACCOUNT NUMBER, NAME, ADDRESS and CITY. A data element is defined by ...