Increasing awareness about eye care, self-grooming, aesthetic appeal among women is likely to fuel growth in the DIY eyelash extension market. Players are promoting their products among millennial ...

LAST week I was scrolling on TikTok and I came across a beauty hack: DIY at home eyelash extensions. The video has obviously blown up with now 8 million views and counting. In it, @Mellbenish says the ...

Although eyelash extensions can seem daunting to apply, the trick to achieving professional-level lashes at home is by using the right tools. The lashes themselves and a spoolie brush are essential, ...

At this point in my beauty career, there’s virtually no eyelash product or treatment I haven’t tried. Lash lifts? Done it. Eyelash extensions? Yup. False eyelashes? I’ve got a drawer so full of them, ...

Related: Glam Squad House Call: Celeb Makeup Artist Patrick Ta Tells Us the Importance of Full Brows — Plus Beauty Looks to Experiment With at Home Lotti, who hails from the Hollywood world as a ...