As third-party cookies lose their grip on digital marketing and privacy regulations tighten, marketers haven't lost data; they've lost confidence. Deterministic attribution models ...

Forecasting consumption revenue is genuinely hard. You’re modeling customer behavior and contracts. Monthly revenue depends ...

Salesforce agreed to acquire m3ter, a platform built to support consumption-based monetization, in a bid to help customers update their business models in response to artificial intelligence.

AI will not replace good leadership, clear thinking, or a sound business model. But it can make traditional businesses faster ...

The problem is with tokens themselves. Tokens[are] not yet the outcome. In the ongoing debate around ‘tokenomics’ that’s an ...

Subscription models for products and services are becoming increasingly popular with today’s consumers. Brands like Book of the Month, Blue Apron, and Netflix that curate products and services into a ...