Customer preferences must be the compass for innovation, and financial institutions must respond to changing needs and ...

Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric. To have an impact on ...

Today, marketing professionals are under a ton of pressure to understand and improve customer experience. Brands and marketers alike realize that paying attention to what you say in your ads, ...

We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well!

In any organization, the sales function faces several challenges, especially in a difficult macroeconomic environment, which provides headwinds.

Nowadays, customer-focused firms stand out in a very competitive market. This not only improves customer satisfaction and loyalty but also drives business growth. For instance, Khoros mentions ...

This session takes the fundamentals of customer experiences and frames them in a strategic business context. Knowing your company, your customer and your competition is vital to experience-based ...