Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

if the ordering and delivery process was miserable, and people ended their experience with less than positive memories, the business wouldn't survive. Step 2: Create a service blueprint to identify ...

Metrics are a key part of the change management process. People tend to manage what is measured, and they tend to adopt behaviors that are being measured and rewarded. To ensure the customer-centric ...

While many SEO tactics focus on rankings and clicks, customer-centric SEO asserts that the user experience on-site should be the top priority. So, if you’re looking to enhance customer ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

Key Takeaways: Learn the principles and process for touchpoint alignment ... inspires your managed employees and business colleagues to adopt and deliver a customer-centric business strategy. This ...