Customer preferences must be the compass for innovation, and financial institutions must respond to changing needs and ...

Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric. To have an impact on ...

Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach. And it's beginning to change the way we are introduced to and form ...