Today, marketing professionals are under a ton of pressure to understand and improve customer experience. Brands and marketers alike realize that paying attention to what you say in your ads, ...

We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well!

Customer preferences must be the compass for innovation, and financial institutions must respond to changing needs and ...

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but ...

U.K.-based apparel retailer Boden has expanded its partnership with First Insight to go deeper in understanding its customers. First Insight said the retailer "is doubling down on its commitment ...