When you are one more newly launched security video camera vendor in the North American market, and one more Chinese manufacturer to boot, there had better be some differentiators separating you from ...

Becoming a customer-centric organization is more crucial than ever. The importance of putting customers at the heart of business strategies cannot be overstated. Organizations that succeed in this ...

Sometimes the secret to making progress toward a customer-centric strategy as a cross-organizational principle is the verb, "compromise." In business, “collaboration” is the default answer to the ...

If you were to ask a CEO how customer-centric their strategy is, they’ll likely tell you that it is a work in progress. Rarely will CEOs tell you that their strategy works seamlessly or that it is in ...