A well-crafted press release is not just a statement; it is the foundation of a credible, resilient communications strategy.

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

Every time you turn around, it looks like someone is taking a shot at customer success (CS). Whether at last year’s SaaStr or elsewhere, more voices have been calling for new approaches to CS — ones ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers.

Fabletics, the world’s most fashionable, high-performance active and lifestyle wear brand, has partnered with Iterable, an AI ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services leaders should prioritize assets and ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

It involves implementing strategies that not only boost short ... customer acquisition cost and customer lifetime value, you can identify areas for improvement and make informed decisions to ...