For example, a small software development business that supports a range of clients might see one customer, Brand A, with a customer value as follows: A monthly retainer for rudimentary website ...

For example, a fitness studio that sells class ... these benefits can reduce customer churn, increase customer lifetime value ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

The challenge spurred two founders, Ido Wiesenberg and Eran Friendinger, to build a tech-based solution for figuring out a customer’s lifetime value. Called Voyantis, their solution, which ...