Value to a vendor can be seen in the form of customer retention, revenue, customer data, and advocacy. Value to customers is in the form of products, efficiencies gained, data, and more. To achieve ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

Plenty of companies say customers come first. But at LG Corp., the phrase is much bigger than a simple mantra. Over the past five years, the Korean conglomerate’s Chairman and CEO Koo Kwang-mo has ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape.

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...