ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...

Transform insights into action: A VoC program is only as effective as the actions it inspires. Brands must leverage real ...

The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...

The external customer may be king most of the time, but it is the internal customer (the employee) that constitutes the kingmaker through continuous, innovative and agile value creation that keeps ...

The Golden Arches limited-time $5 value meal McDonald's debuted last June and has now been extended at least through the ...