Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

Customer segmentation is a perfect example of how the combination of artificial intelligence and human intuition can create something that is greater than the sum of its parts. The k-means ...

Customer segmentation means categorizing your visitors/users in a way that achieves a business goal – even your early adopters. There are tons of benefits to correctly segmenting: avoiding ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

A client wanted to understand customer characteristics to clearly segregate the customers into the need-based and value-based segments.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Smart customer segmentation is the best way to allocate budget to the highest-intent audiences and drive the strongest results.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Personalization is central to e-commerce marketing. The only way to achieve it is ongoing segmentation that helps you reach buyers with the right message, at the right time, in the right channel.