Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

SAN FRANCISCO, CA / ACCESS Newswire / September 16, 2025 / Loyalty is one of the toughest assets for a business to secure.

Picture this: your sales team is working harder than ever, but customers keep slipping away. Sound familiar? Most businesses find themselves trapped in disconnected sales processes that make customers ...

Using SCRM platforms, companies can easily identify high-value customers and provide them with more targeted services. For instance, by analyzing customers' purchase history and interaction frequency, ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

In the context of increasing emphasis on intelligent supply chain management, Shanghai Dongpu Information Technology Co., Ltd. applied for a patent titled "Logistics Bill Management Method, Device, ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...