Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

AI is transforming the way businesses connect with their audiences, making interactions more intuitive, adaptive and ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. E-commerce is an increasingly crowded space, with brands ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...