For example, defining as profitable a segment that ... You should always be evaluating your ideal customer profile and your needs for segmentation, and making sure your data collection is getting the ...

Reaching a customer segment that wouldn’t typically seek ... that already have credibility within the new demographic. For example, a luxury car brand might partner with eco-conscious ...

identifying existing customers whose profiles are predictive of high value for targeted up-selling. The following real-life case study provides a good example of how segmentation can improve marketing ...