If you think ignoring social media comments is harmless, think again. Social media is no longer “just” a marketing channel. Instead, it’s the front door to your customer experience. Consumers spend ...

Half of Americans say they are not proficient in the kitchen which may explain one customer’s poor review of a restaurant, but the owner took it with humor.

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

In today’s digital era, organisations are inundated with unstructured data—from customer reviews and surveys to social media ...