In today’s hyper-connected world, the concept of word-of-mouth referrals has evolved into a powerful tool known as social proof. Although traditional referrals still hold value, the ability to ...

With social media platforms becoming, if not already, the primary touchpoint between many businesses and their consumers, mastering customer engagement on social media is vital to your brand's overall ...

Forget chasing likes and engagement metrics! What if you could turn your most enthusiastic customers into online cheerleaders, spreading the word about your brand authentically? That's the magic of ...

A battle on social media after a customer posts a review on Facebook about a west Tulsa salon. "Word absolutely travels fast here," said the customer. Legs crossed, hands in lap and ready to tell a ...

A sweeping customer satisfaction survey finds social media platforms are getting fewer Likes than before–with Facebook ending up in last place. The results of the American Customer Satisfaction Index ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Shoppers are inundated with fake reviews and social media sites aren't doing enough to curb the fraud, according to Amazon. "Several years ago we saw the rise of what we call fake review brokers," ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

With the popularity of social media, more people are veering away from traditional channels like calling or emailing to voice their opinion of companies, opting to do so over sites like Facebook and ...

In February, FINRA provided an update (Update) concerning the targeted exam (Sweep) launched in September 2021 to review firms’ practices concerning customer acquisition through social media channels ...

Opinions expressed by Entrepreneur contributors are their own. Social media is a wonderful and remarkably useful tool for promoting your business and building your brand. When it comes to angry ...

Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. A restaurant owner learned the hard way about fact-checking when they publicly accused a family ...