A battle on social media after a customer posts a review on Facebook about a west Tulsa salon. "Word absolutely travels fast here," said the customer. Legs crossed, hands in lap and ready to tell a ...

In today’s hyper-connected world, the concept of word-of-mouth referrals has evolved into a powerful tool known as social proof. Although traditional referrals still hold value, the ability to ...

Social proof should be an essential component of your digital marketing strategy. Over 93% of consumers use online reviews to help them make purchasing decisions. Meanwhile, 82% say that a review has ...

With social media platforms becoming, if not already, the primary touchpoint between many businesses and their consumers, mastering customer engagement on social media is vital to your brand's overall ...

The business landscape is shaped and reshaped by the perceptions, stories, and needs of customers. Every interaction, whether ...

A sweeping customer satisfaction survey finds social media platforms are getting fewer Likes than before–with Facebook ending up in last place. The results of the American Customer Satisfaction Index ...

Forget chasing likes and engagement metrics! What if you could turn your most enthusiastic customers into online cheerleaders, spreading the word about your brand authentically? That's the magic of ...

The FTC announced on Aug. 15 a new rule banning fake testimonials and reviews, allowing the agency to deter AI-generated fake reviews now and enforce civil penalties against violators who knowingly ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...