Google Ventures UX research partner Michael Margolis explains the formula he’s used to help 300 startups conduct effective user research faster. This is an excerpt from Learn More Faster: How to Find ...

As a founder who built an Inc. 500 company and coached dozens of teams on innovation strategy, I’ve learned that the biggest innovation failures come from false confidence in customer understanding, ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. So many startups focus so much on perfecting their product ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...