Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

The secret to repeat business is following up in a way that has a positive effect on the customer ... ideas that can help you develop a lasting relationship. We'll be in your inbox every morning ...

To succeed in the consent economy, marketers need to shift their mindset from merely collecting data to fostering genuine connections.

In the digital economy, personalized insights and engagement are the foundation of customer relationships ... where government regulations and data policies are highly dynamic.

Customer Relationship Management (CRM) software’s primary goal is to help small businesses foster better relationships with customers. Simple enough. But with so many CRM platforms coming with ...