Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

For example, this might mean making a subtle on-the-fly adjustment to a marketing campaign or ... the business landscape—was ...

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the ...

With the market becoming increasingly competitive, small businesses must find economical tools to help them manage customer ...

retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ... Four Steps to Driving Value via Customer Engagement and ...

The beginning of a customer relationship determines its outcome As you know, sales reps are great at building relationships with buyers. Trusting relationships are a huge component of a buyer's ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...

This reduces the cost of marketing while reinforcing the customer relationship. When your customers are confronted with their daily blizzard of junk mail and unwanted e-mail, your mailing piece ...