Built with a structured yet flexible framework, the SAM Program allows CSPs to align globally while honoring the unique ...

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small business CRM software we've tested.

Staying connected with customers without overwhelming them is tricky to balance. Over-engagement, such as too many untargeted ...

Burgan Bank announced today that its Customer Relationship Management (CRM ... The bank’s CRM program is aimed to increase sales revenues, improve cross sales, generate new customers and ...

Narayanan, V.G. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Teaching Note 103-013, August 2002. (Revised February 2018.) ...

Cost Cutters ran a mobile coupon campaign in eight markets across the United States as part of a customer relationship management program to drive consumers into its budget hair salons.

Enter customer relationship management (CRM) software. These platforms have become indispensable to sales, marketing and support teams, helping them understand more about the people they’re ...