It's an easier path to revenue. For both reasons above, it's a more profitable path to revenue. And, of course, it justifies increased spend on customer acquisition. Unfortunately, even in a world ...

For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

Me has filed for Chapter 11 bankruptcy protection to help the genetic testing company facilitate a sale amid years of ...

Entrepreneurs Who Can Strategically Balance Free and Premium Offerings (Freemium and Pay-As-You-Go Models) Will Maximize Growth and Profitability ...

Along with its existing customer base and ... to preserve cash or protect its profitability. During these times of distress, having a light-capital business model allows the company to acquire ...

"With this acquisition, we equip customer success teams with the strategies, skills, and execution capabilities needed to drive predictable, profitable growth." Unify sales and customer success by ...