Today's consumer is a lot more pessimistic than in previous generations. Indeed, ethical consumerism is a major consideration ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

From data-driven validation to hands-on customer engagement, there are proven strategies that can help you assess and, if ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

Here are TJ’s customer’s favorite products, broken down by category. Weirdly, there’s one iconic product, regularly touted as one of the grocery chain’s most popular products, that’s ...

Technical documentation is the unsung hero of customer experience. It doesn’t have a flashy ad campaign or a social media manager. It just sits there quietly, making customers’ lives easier when done ...

Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

Akeneo helps businesses to centralize, enrich, activate, and optimize each product's unique story. In its Spring Release 2025, Akeneo has delivered powerful new functionality to help at each phase of ...