To succeed in the consent economy, marketers need to shift their mindset from merely collecting data to fostering genuine ...

Fast-moving consumer Goods (FMCG) maker Marico Ltd. is using Artificial Intelligence in flavour mapping, consumer trend ...

By the end of 2025, e-commerce will have totally turned around with the use of AI. First in the line of these changes is ...

While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having ...

Carpenter then shared some insights from the Ficomm roadmap for aligning with consumer preferences. This roadmap, she said, offers actionable steps for advisors to better meet consumer ...

Small and medium-sized enterprises (SMEs)\xa0 are becoming increasingly vital as shifting customer preferences, particularly the demand for better service and seamless transactions, continue to ...