Metrics and Change Management The change management process often requires a company to revisit its positioning platform, brand strategy, customer segmentation and targeting priorities, online-offline ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

This article will tell you about the VoC metrics that you should focus on, and those you may have been ignoring. The term “Voice of Customer” is a term that was coined by Abbie Griffin and John R.

When considering customer success software, a smooth and effective implementation is crucial. Here is how to achieve optimal ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

Gupta, Sunil, and Valarie Zeithaml. "Customer Metrics and Their Impact on Financial Performance." Special 25th Anniversary Issue. Marketing Science 25, no. 6 (November–December 2006): 718–739.

However, aside from business-centric metrics such as sales, profit, and ROI that we are all familiar with, another set of KPIs can measure your most important asset of all: customer satisfaction.

PrimeRx, a leading provider of pharmacy management technology, proudly announces that it has been awarded the Silver Stevie Award in the Customer Center Category at the 19th annual Stevie Awards for ...