Agile strategy approach. Use the customer lifecycle to map strategic success factors. Blend short-term and long-term goals while maintaining flexibility in service design. In a recent CMSWire ...

So take your most notable case studies—your biggest triumphs and your greatest failures—and map them to customer lifecycle stages to see what you can glean. Now, everyone naturally agrees that a ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...