Most people are familiar with the customer lifecycle, but how closely does it align with the customer journey? When working with the customer lifecycle strategically, it should be treated as a ...

Lifecycle email marketing is a great way ... is a more holistic approach that considers every step of a customer’s journey with your business. For a B2C business, it’s impossible to ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

With purchase journey fragmented into numerous touch-points, marketers have little control over the process. It is only by understanding the customer lifecycle that marketers can decide better ...

This article will get into the specifics of how you can assess your customer lifecycle so that you improve it. Let's begin. Before we get to examining what your marketing process looks like today, you ...

--(BUSINESS WIRE)--MaxIQ, the first AI-powered Customer Journey Management platform designed ... campaigns across each stage of the customer lifecycle has organizations drowning in a sea of ...

AI-powered continuous journey engagement enables businesses to redesign customer relationships at scale with lifecycle engagement marketing. Read more about it here. Laudable uses AI to identify ...