This article will get into the specifics of how you can assess your customer lifecycle so that you improve it. Let's begin. Before we get to examining what your marketing process looks like today, you ...

This new framework is all about giving your audience ... In fact, loyalty and customer retention are two of the main goals of lifecycle marketing. Granted, there are some updated sales funnel models ...

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor their outreach, and align their efforts across multiple channels and ...

a powerful asset and customer lifecycle management service designed to help partners optimise renewals, upgrades, and technology refresh cycles. 5thWave automates and streamlines the renewal ...

Business messaging generates cut-through and connections, building two-way relationships that can be leveraged across the full customer lifecycle. Business messaging empowers brands to drive ongoing, ...