Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach.

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

This article will get into the specifics of how you can assess your customer lifecycle so that you improve it. Let's begin. Before we get to examining what your marketing process looks like today, you ...