Microsoft Chief Partner Officer and CVP Nicole Dezen talks company’s 50th anniversary, AI, Copilot, security and more.

What stage in the journey your prospects or leads are in determines ... They are unaware of both the potential solutions and your business. Example: You now use spreadsheets for your customer and ...

Our survey, conducted in mid-2020, found that although most marketers actively create content for all customer journey stages—95%, TOFU content; 86%, MOFU content; and 76%, BOFU content—the vast ...